Good packaging design creates the image, implies quality, builds consumer trust and increases profitability for the corporation. Today, design is the new currency and impactful packaging can create the initial purchase. The package is the silent salesman, attracting consumers from the shelf to pick up and purchase. With twenty-five years of experience in the cosmetics industry, creating packaging for every level of sales distribution (specialty, department, mass and direct), Marc Rosen Associates has the know-how to create an ownable image for each brand to give it the competitive edge.