‘Catalyst’ for Men FIFI Award Winner

Client: Halston/Borghese
We Provided
Packaging
Brand Development
Creative Challenge: Appealing to a man’s playful nature we created a set of fragrance bottles reminiscent of his “first chemistry set”. The program was sophisticated but had a touch of whimsy that spoke to a broad consumers segment. The program included fragrance, toiletries, skincare and shaving products.